Our approach to this challenge hinged on interviews with the three Kerfoot siblings, who now direct the company; these interviews, which summarised the key messages, were then supplemented with b-roll footage from the UK and beyond. A stripped-back edit, which utilises the natural soundtrack of the harvest environments, helps to convey the brand’s commitment to ethical practices and showcases the care and attention that goes into the product.
The film is now showcased on O&3’s website as part of their company story.